Habits of making Value and Happiness
The products must of course be perfect and safe. We want to differentiate our brand by making consumers find a little happiness in the ordinary everyday life and an enjoyable, relaxing and healthy lifestyle in addition to perfection of the product. We also try to create a reason for consumers to buy products by focusing on lifestyle these days that they want to upload and share their lifestyles on SNS. i-call is going to do a branding differently from other brands with these points.